School of Education, Leadership, and Public Service
Using a business model to operate universities has serious consequences for universities. Three faculty members discuss the contemporary university in regards to branding efforts, alumni contributions, faculty morale, student worldviews, and the effects of applying a business model to a university education on our society. We posit alternative approaches.
Puncochar, J., Hogan, P., & Faust, D. Authentic Leadership versus the Business Model on the Future of Universities. Presented to: Michigan Association for Institutional Research (MI/AIR): Annual Conference “Seasons of Progress”, Petoskey, Michigan. 2012.