Title of Book

Common Sense Economics: What Everyone Should Know about Wealth and Prosperity (2016)

Department

Center for Economic Education and Entrepreneurship

Document Type

Book

Place of Publication

New York

Publisher

St. Martin's Press

Year of Publication

2016

Description

The authors of this book want you to live a successful and fulfilling life. We also want to enhance your understanding of our fast-changing world. Because your time is valuable, we have crafted this publication in a way that minimizes the time spent learning new terms, memorizing formulas, or mastering intricate details important only to professional economists. Rather, we focus on the general insights of economics that really matter—those that will help you make better choices, improve your understanding of our increasingly complex world, and live a more satisfying life.

Regardless of your current knowledge of economics, this book will provide you with important insights. Moreover, it is concise, thoughtfully orga­nized, and reader-friendly. It introduces the basic principles of economics, which primarily reflect common sense. The book then puts the principles to work and illustrates, illuminates, and demonstrates the power of the economic way of thinking.

The book explains why some nations prosper and others do not. The political process is examined and differences between government and market allocation investigated. You will be introduced to a variety of easy-to-use online calculators, spreadsheets, and websites, which will help you take important steps toward financial security. You will be challenged to think about your preferences, choices, and goals. You will also be provided with tools to improve the quality of your life and the value of the services you provide to others.

Even advanced students of economics and business will find this book valuable because it pulls together the “big picture.” You can temporarily set aside the complex formulas, sophisticated models, and technical mathematics of the profession and concentrate on the economic principles that attracted you to economics in the first place.

The authors—the Common Sense Economics team—are all economic educators. If you are an economics instructor, we want to help you become a great teacher. To that end, we have developed a multimedia course package to accompany the book. The package takes into account the revealed learning preferences of today’s “multimedia” students. Thus it includes short video clips, classic readings, podcasts, innovative assignments, and interactive classroom activities. Visit CommonSenseEconomics.com for details.

The supplementary package accompanying the book is the result of a long-term collaboration with a team of master economic educators dedicated to compiling everything an instructor needs for an exciting introductory course. It incorporates the “read, watch, listen, and do” approach that will help you engage your students and get them excited about the power of the economic way of thinking. The book and package meet voluntary K-12 standards and benchmarks in economics and personal finance. The materials are designed to provide a strong foundation especially for students who may not go on to take another economics course.