Experiential, Collaborative and Team Projects: Communication Audits In The MBA Communication Course

Journal Title/Source

American Journal of Business Education

Publication Date

2015

Volume

8

Issue (if applicable)

4

Page Numbers

289-305

Document Type

Journal Article

Department

Walker L. Cisler College of Business

Abstract

In this paper the authors discuss the challenges and rewards of building a graduate level Managerial Communication course around an experiential communication audit project. The purpose of the project was to provide MBA (Master of Business Administration) students with exposure to the real world responsibilities and demands of working in a complex organization while simultaneously demonstrating the crucial role that good communication plays in any organization. In this service-learning project, student teams collaborated with non-profit organizations to analyze communication effectiveness and offer suggestions for improvement. Participating students acknowledged their increased skills in the areas of communication, teamwork, interviewing, research and analysis. These students will be very marketable graduates who will become highly valued employees.

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