When necessary evil is good: Customers’ reaction to the witnessing dysfunctional customer behavior
Date of Presentation
2-2017
Name of Conference
2017 American Marketing Association’s Winter Educators Conference
Date of Conference
2-2017
Location of Conference
Orlando, Florida
Document Type
Conference Presentation
Department
Walker L. Cisler College of Business
Recommended Citation
Huang, Yu-Shan; Fang, X.; and Liu, R., "When necessary evil is good: Customers’ reaction to the witnessing dysfunctional customer behavior" (2017). Conference Presentations. 236.
https://commons.nmu.edu/facwork_conferencepresentations/236
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