Journal Title/Source

International Business & Economics Research Journal

Publication Date

9-2014

Volume

13

Issue (if applicable)

5

Page Numbers

1077-1090

Document Type

Journal Article

Department

Walker L. Cisler College of Business

Abstract

The phenomenon known as out-shopping behavior (also known as intermarket patronage) is further explored and analyzed within the context of international cross-border consumer behavior. The authors provide an extensive literature review and a set of research hypotheses, as well as a suggested research methodology, and argue that this research will allow for significant contributions to the literature on out-shopping, international cross-border shopping, and services marketing.

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